posted Oct 19, 2009 8:24 PM by Rob Pollock
[
updated Nov 18, 2011 8:22 PM
]
- People are overwhelmed with information.
- People have short attention and retention spans.
- Skillful presenting is not the same as public speaking. Both the approach and the response are different.
- Presenting is audience-oriented
- Public speaking is speaker-oriented - The purpose of every presentation is to persuade.
- It is more important for the audience to understand the message. It is not an opportunity for the presenter to impress.
- Every presentation must satisfy four criteria:
- attention getting
- meaningful
- memorable
- activating
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